“I see stupid strikes, and I see less stupid strikes. I see smart strikes,” Eisner said in the keynote, which was structured as a conversation with Neil P. Cavuto, senior vice president and managing editor of Fox Business News. “This is a stupid strike.”

The problem, Eisner said, is that the Writer’s Guild is lobbying for a bigger cut of the profits from digital distribution–and according to the former Disney chief, those profits simply aren’t there. – Michael Eisner

You can agree or disagree with Mr. Eisner on the stupidity of this strike. He lost what little credibility his argument might have had though, when his attention turned to Apple.

The studios “make deals with Steve Jobs, who takes them to the cleaners. They make all these kinds of things, and who’s making money? Apple! They should get a piece of Apple. If I was a union, I’d be striking up wherever he is.”

I don’t really follow either point he’s trying to make. Writers should strike at Apple? Where did that come from? His first argument, that I quoted in part, is the one that really stuck with me. He seems to be suggesting that since the business of online content doesn’t make any money, studios shouldn’t have to pay the writers… Do you think he uses this policy in his own business? The article mentions that his current company’s first venture with online content “didn’t make money”. How much do you want to bet that Mr. Eisner got paid despite this lack of profits?