Graphic Design Tip- White Space as a Positive Element

It doesn’t matter if you choose white or a solid background color as your “empty” design element. The effect will be perceived as the same. The use of this space is a vital ingredient in the development and execution of a persuasive booklet publication format.

Mr. Kennedy gets it right in his post on white space in design. It was called negative space when I went to school, but the concept is the same. Whatever you call it, it’s the space you leave empty.

In my opinion, negative space is one of the least utilized aspects of design in modern graphic design. Most modern designers seem to want to push as much content into a piece as possible. While content is good, sometimes a better statement can be made by using less rather than more. A creative use of negative space can say more than than you think. It draws attention. It directs the eye. It focuses the viewer. It communicates your message. It makes the true content that much more important.