If I only had one sided paper
Clientcopia : Coping with stupid clients : Quotes, Comments & Remarks
“That’s stupid,” she assured me. “We don’t need 4 pages. Only one more. There’s not enough additional material to make a 12 page brochure. Just make a 9 page brochure.”
I spent about 5 minutes trying to explain why we could, if pressed, work out a way to have a 10 page brochure involving a very different layout and sheet size… but that a 9 page brochure would involve either a mobius strip or an entirely different set of the laws of physics. She kept shaking her head and repeating, “Just make it nine pages.”
This wasn’t my posting at clientcopia.com, but it could have been. I’ve had this conversation more times than I can count. I had one client for a number of years that would request just one more page on a monthly basis. He knew better, but his mouth would get ahead of him and he’d ask for that one more page before he had time to think it through. Eventually I took to telling him, “you find me the one sided paper, and I’ll add one more page.”
Not being familiar with the specifics of this design a simple solution would be to create a gatefold. This actualy turns sn eight page brochure into a ten page brochure. The gate could even be a 1/2 page flap making it technically nine pages. In these situations relevant graphics and photos could be placed on the gate leaving room for text on the spread. I have also used gatefolds as the first spread with successful results, creatively bleeding the cover graphic over to the first page. Gatefolds were made famous by Art Paul, the first art director for Playboy® Magazine. Art also designed that funny little ‘bunny’ mark.
jaz
Comment by jaz — June 14, 2006 @ 12:32 pm
A gatefold is a good idea, but in my experience the clients either understand the process and are willing to stay within their previously approved size or they want "just on more page".
Comment by HDW — June 14, 2006 @ 1:02 pm